New alignment set to make waves in SE Asia’s in-store media landscape
After almost 11 years of driving in-store media as MagiqAds, Omni Marketing Global (OMG, the parent company) and Redberry (its local partner) have recently decided to rebrand the company to ActMedia Malaysia.
This moves comes as part of the global alignment that has taken place across 16 countries, spread across 4 continents that OMG and ActMedia are thriving in.
It also enables the company to provide unparalleled retail coverage in Asia.
CEO of ActMedia Malaysia, William Khoo, said, “ActMedia’s mission is to enable brands to engage with customers in a natural and organic manner when making decisions on their purchases. Some brands have long termed the confrontation between a person and a product in the aisle as “the first moment of truth” for an advertising campaign. Despite widely reported spending shifts to digital platforms, many Malaysian consumers still like the idea of walking in-store to make the final purchase decisions and we believe in engaging shoppers meaningfully and effectively
ActMedia is the leading company in Integrated Shopper Marketing Media in Southeast Asia and will continue to manage and specialise in in-store media for top international key accounts (IKA) and leading independent hypermarkets (and supermarket) not only in Malaysia, but around the region.
It will offer shelf banner, shelf strip, category housing, shelf extender, freezer wrap and much more. The main objective would be to assist brands on maximizing their “brand recall” from both their potential and existing shoppers during the purchasing process.
In essence, making the brand stand out from all the clutter in each aisle of a hypermarket or supermarket.
William added, “There is a strong need, more than ever now, for brands to stand out from the clutter in a hypermarket and supermarket environment. We are pleased to see our retail partners adapt to better serve customers and in return create better shopping experiences to suit today’s lifestyle.”
With the new alignment, ActMedia is expected to serve its customers better by introducing creativity and knowledge-sharing from the region as well as offering new products in-store to the ever-growing market in Malaysia.
In addition, ActMedia plans to expand its’ market knowledge to better serve clients by partnering Dunnhumby Malaysia, a customer science company that plans to evolve the Malaysia media industry by integrating big data platforms into media planning and measurement, which allows customer based information and post campaign evaluation to be shared with clients.
Originally appeared in Marketing Magazine Malaysia (December 18, 2017)