KUALA LUMPUR — After almost 11 years of driving in-store media as MagiqAds, Omni Marketing Global (OMG) and its Malaysian partner, Redberry Sdn Bhd, have decided to rebrand the company as ActMedia Malaysia for consistency with its global alignment.
This movie was in line with the 16 countries spread across four continents that OMG and ActMedia are thriving in. This in turn enabled the company to provide unparalleled retail coverage in Asia.
ActMedia is the leading company in integrated shopper marketing media in Southeast Asia and it will continue to manage and specialise in in-store media for top international key accounts and leading independent hypermarkets (and supermarkets) not only in Malaysia, but around the region.
The company’s offerings include shelf banner, shelf strip, category housing, shelf extender, freezer wrap and much more.
ActMedia’s main objective would be to assist brands to maximise their “brand recall” from both their potential and existing shoppers during the purchasing process. In essence, making the brand stand out from all the clutter in each aisle of a hypermarket or supermarket.
“Despite predictions of a challenging economy in 2018, there is a strong need, more than ever now, for brands to stand out from the clutter in a hypermarket and supermarket environment.
We are pleased to see our retail partners adapt to better serve customers and in return create better shopping experiences to suit today’s lifestyle.” said ActMedia Malaysia chief executive officer (CEO) William Khoo.
“ActMedia’s mission is to enable brands to engage with customers in a natural and organic manner when making decisions on their purchases. Some brands have long termed the confrontation between a person and a product in the aisle as ‘the first moment of truth’ for an advertising campaign.
“Despite widely reported spending shifts to digital platforms, many Malaysian consumers still like the idea of walking in-store to make the final purchase decisions and we believe by engaging shoppers meaningfully and effectively with the best communications tools, brands are able to achieve this. After all, protecting the last line of defense before a purchase is made is vital to any brand and we are here to provide assistance.” added Khoo.
With the new alignment, ActMedia is expected to serve its customers better by introducing creativity and knowledge sharing from the region as well as offering new products in-store to the ever growing market in Malaysia.
In addition, ActMedia plans to expand its’ market knowledge to better serve clients by partnering Dunnhumby Malaysia, a customer science company that plans to evolve the Malaysia media industry by integrating big data platforms into media planning and measurement, which allows customer based information and post campaign evaluation to be shared with clients.
“To date some of our achievements include the winning of The Spark Award, the region’s premier media award platform that celebrates the best media solutions, products and services, for Best Media Solution and Most Improved Offering by a Media Owner in 2014,” said the ActMedia CEO.
The Spark Award is a true recognition and acts as a powerful benchmark for trustworthy and effective partners in the region.
To add to this, with the expanding team and increasing clientele, ActMedia have incorporated Storeminder in 2017 to assist with product installation and updates, with a group of data analyst that help to provide real time update to clients.
Khoo said: “As we grow, we will continue to offer an improved service with better communication tools, innovation and to go the extra mile for brands.
“We are determined to make ActMedia Malaysia the go to company for the best execution and unique marketing strategies available to satisfy our clients and partners in Malaysia.”
Originally published by The Malay Mail (December 18, 2017)